I do not see why people care so much about the price. I read 50-100 books per year. I can read books I already own which I now are from OK to good or buy new books. And paying $15 per book (which was what English paperbacks cost in Sweden...) is only $1500 per year if I read 100 new books which is not so expensive for my main hobby. And now books are cheaper especially buying them as ebooks.
A bigger problem is time. What I cannot afford is to read to many bad books or start with to many bad books. That means I have to give up a good book. So I only look for new authors to try to find very good books. Books that are just OK or good I have a lot of unread at home already.
And of course the probability to find a very good book is much higher if it is recommended AND it has been published by a real publisher.
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