Thread: Publishers still missing the point on e-book prices
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Old 12-18-2011, 11:06 PM   #105
sabredog
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From Teleread

Quote:
On GigaOm, Matthew Ingram argues that publishers are still missing the point in the pricing debate. They seem to be talking themselves into believing that consumers are willing to pay higher prices for e-books based on the convenience and other benefits they have to offer.

Quote:
A senior vice-president at Hachette Digital, a unit of one of the world’s largest publishing firms, tells the Journal that she believes “there has been a change in the understanding of the value of a digital book,” and that readers see the added value and are willing to pay extra for it.

This sounds like a giant case of wishful thinking, and there is mounting evidence to indicate it is just that. While it’s true that e-book sales continue to increase, that’s more likely due to the mainstream adoption of readers like the Kindle and the iPad than it is any acceptance of higher e-book prices.
Meanwhile, Ingram says, self-publishing authors are finding they can sell a lot more e-books at lower prices. If publishers don’t get their act together, he warns, they could find they’ve given Amazon more power in terms of growing its self-publishing market by pushing readers away from their high-priced offerings.

At any rate, the future of agency pricing is up in the air right now as the Justice Department and Europe conduct separate anti-trust investigations into it, and a couple of dozen anti-trust class action suits are pending in court.
http://www.teleread.com/ebooks/e-boo...ing-the-point/
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