This is a nice anecdote. But anecdote ain't data.
There are a heckuvalot of folks who put their books, music, shows etc. online who didn't recover the production costs- or were ripped off by pirates.
See the " Cynical Musician " for his decidedly acerbic view on the promise of the Internet:
THE PARADISE THAT SHOULD HAVE BEEN
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Finally, let me address some potential criticisms. I’ve focused on the “pure recording artist” for a reason. Yes, it is true that the artist can supplement her income from other sources: playing live, licensing, merch sales or whatever, but that’s exactly the point. The further we go towards the “new” methods of distributing recordings, the more it becomes necessary to do just that. The Internet should have been a paradise for the recording artist, but it became hell. The trends on the Internet are such, that it is becoming harder and harder to pursue recording music as a career. If recordings aren’t a money maker, they’ll be treated as one of three things: advertising, a hobby or not worth the bother. But we still want recorded music, don’t we?
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I might add, we want professionally written and edited books as well. And authors don't get paid for performing.