Off-topicness ensues, read at your own risk:
Gabe made very similar comments, with respect to DRM, in an interview with Kotaku. I bring that up only because almost at the same time, Martin Edmonson from Ubisoft was interviewed by Eurogamer and basically came to the exact opposite conclusion from Gabe. Here's a slice of the Ubisoft interview:
Quote:
You have to do something
It's just, simply, PC piracy is at the most incredible rates. This game cost a huge amount of money to develop, and it has to be, quite rightly - quite morally correctly - protected.
If there was very little trouble with piracy then we wouldn't need it.
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The above comments by Martin Edmonson were made after Ubisoft received a well deserved thrashing in the press for the DRM in Driver: San Francisco. That was a game where you had to be online at all times to play the single-player; if your connection was interrupted for even a second, you'd be dumped out of the game.
Edit
I don't want to derail an interesting pricing discussion with a dull DRM-fest, but I thought Gabe's comment that piracy isn't a pricing issue was worth commenting on, and seeing if anyone else in the games industry had a similar opinion.