Just out of curiosity - I guess it was already discussed but been lurking everywhere and haven't seen a thread about it.
Only recently husband who doesn't read much but keeps having various ereaders showed in the face mentioned he may buy a book online, in pdf, mind you. There he got a lenghty lecture on pdf vs 6" screen etc. So he's being slowly but inevitably sucked in. The Kindle in the house will be his I guess as I use Opus. On a side note husbands are good to talk to Alf. They communicated well

Plus, mine did read 5 books on the Kindle in the summer.
That made me wonder how succesful were you in convincing how many people into ereading? I live in Belgium but for the past 2 years I saw 2 other people + 1 spotted by husband who had ereaders. People do read a lot, masses have books on the metro but when I start talking of ereaders they give me looks like if I was talking of three headed dragon. Not popular here at all so it seems.
So, disregard if it was talked to death but if not - I'm curious!