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I just think that readers are typically helpful people, and we want to show people their options. I don't have a problem with showing someone my Kindle. I tend to be somewhat of an evangelist for products that I really like and use. I think it's a cop-out to say "I won't buy one till I see one" and then say "And I won't look at one unless Amazon is funding the display" too. Every marketer knows that the best advertising is word-of-mouth.
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