Ever try reading on an iPad? Unlike the newer iPhones and iPod touches that have Retina (higher resolution) screens, the iPad has a lower resolution screen with greater space between the pixels which causes the screen to look like thousands of tiny, bright dots surrounded by black (or dark) color. Add to this the fact that iPads have very poor text rendering capability and you have a nominal 10" tablet with text that looks blurry and is very difficult on my eyes. Don't get me wrong here, the ipad is terrific when it comes to many apps and games, but it is rather inferior when it comes to extended reading of books. Since reading is my primary interest in the iPad and other tablets, I was anxious to get a tablet that actually provided a terrific experience when reading for extended periods of time. Other Android tablets were mostly too expensive and not catered for reading. So I took a chance on the Fire knowing that Amazon had a good track record for making excellent readers. It was a gamble that paid off very well. I now find myself using my Fire much more for reading than my K3 and K4 combined as it is easier on my eyes. I also much prefer the smaller size of the Fire to the 10" tablets as it is much easier to hold and manipulate, especially since I have carpal tunnel syndrome and arthritis.