[Kumabjorn]

Have to admit that I am sort of conservative in my book purchases. I almost entirely buy established authors, but in order to find something less expensive for my Kindle, I have also purchased a couple of independently published authors. However, I have been kind of dismayed at what I bought. Even though an establshed authors book is twice as expensive I tend to think that they are worth that premium pricing. However, since I've only experienced a limited variety of indie authors that judgement is obviously based on a too narrow a selection.

Thus, I was hoping that those of you who are more attuned to what is availabe from indie authors might be able to recommend some "equivalents".
Soo, who would the indie equivalent of Stephen King be? Or John Grisham, Brad Thor, Vince Flynn or Dave Barry? Feel free to present your own pairings, an establshied vs an indie (or more).

Who would you select if you didn't want to pay for a Maryann Keyes, or Sophie Kinsella?