With movies, we have a number of ways to see the movie we want. Go to the theater, buy a DVD or Blu-Ray, pay-per-view, through a subscription to HBO or NetFlix, wait for a free viewing (with commercials), even buy a used DVD at a yard sale.
I think that'll happen with ebooks, where you'll be able to buy it, or borrow it through a subscription plan with subscription plans competing for exclusive content the way HBO and Cinemax compete (or used to...I don't have either anymore so I don't really know).
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