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Getting back to the original point of the thread, I don't really think that Amazon has cracked the subscription model. In a broad sense, I would break people who read books into two camps, one camp buys and keeps books, the other camp reads a book and then discards it (return it to the library or sale at a used book store) and moves on to the next book. I don't see where this model suits either camp. A subscription model where you read one book at a time and then return it and pick another one would be more suitable for many people. On the other hand, I don't know how many best sellers would be willing to go that route.
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