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Do you have any idea how many kindles are out there? I would think that it would be a rather stagering number and those of us who have multiple kindles and those that have a kindle and a fire would need to be counted once for each they have. Just to keep track of all of that data would be a rather stagering task to the point that it would probably take all of amazon's resources just to keep up with the numbers and keep re-counting each time a kindle was sold. They wouldn't have any computing hoursepower left over for things like selling kindles or books. If I were Jeff Bezos, I would have the company track some less resource intensive statistics such as: where you live (so that they can target the special offers) and the last book you bought (although this is probably only done for those that don't buy a lot of books, they will use this data to improve the werb site's recommendations for you). Or sometimes when you buy a book by a new author that the company has recently signed up (so they can tell if its worth their while to keep the author under contract).
By and large I don't think the company really cares and to find out is just not practical.
However if you are really worried about this what you will need to do is to turn off wifi and use the usb cord exclusively to upload books and third look at your firewall on your PC and see what outbound traffic is allowed. The only ones that have any business sending out data is: the web browser (if you don't allow this your PC can't web surf), the email client (if you don't allow this the software can't tell the email server to send your email to you) and lastly the security software (it needs to do this in order to tell the software maker's server to send new anti-virus signatures and other updates to you.) Amazon has no business being allowed to take data through your firewall they need to be able to send you data so that you can buy books from them. If amazon is not allowed to send data from you to their servers they have no way to know.
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