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For me it is a combination of Price and Author and either one can make me want to read a preview of the book. If the book is expensive $4+ then I'm reading the preview especially if it is by an Author I do not know. Now if the book is by an Author I really like I may or may not read the preview. The price threshold of when I must read the preview before buying depends on how much I like the Author or how consistently I've liked there work and of course the Price but generally if the book is under $10 and I really like the Author I will not read the preview.
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