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Just a side note on this - Jakob Nielsen has been taking some heat as a so-called "usability expert". To come to his defense, he is an honest-to-God human-machine interface usability expert and is very well-known and highly regarded in professional circles (I'm a professional s/w architect with almost 40 years in the field and am very familiar with s/w human factors issues). Try Googling his name if interested in his background. (I am not defending his judgement on the Fire, just his professional qualifications.)
Dave
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