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Companies do make money on hardware. If no one made money on hardware, we wouldn't be able to participate on this forum using our computers/laptops/tablets/smartphones, etc. Software does have a lower barrier of entry (for the most part), but look at companies like Dell, HP, Intel, HTC, Samsung, Lenovo, etc - all hardware companies - and all have successful, and mostly profitable hardware businesses.
In the tablet space, it seems that companies outside of Apple are finding it difficult to make money, but we can't use this one example to over generalize that there is no money to be made in making hardware.
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