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I saw this with Walmart digital music, then Yahoo! Music, as well as Napster - in these cases, they either left the music subscription business or went out of business. And with Rhapsody, they've stopped supporting RAX. In a lot of cases, "burning to CD" was recommended to avoid the loss of playback before their license servers went down.
What's the pattern, here? DRM. It, by it's very nature, makes content consumption limited in usage. Think you're safe with Amazon or Apple? I doubt it. Maybe 10 years, maybe even 20 - but I doubt that ebook you bought today will be readable when you're old and gray, more likely the license servers will have been shutdown and / or the company has gone out of business, or out of that particular business.
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