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Originally Posted by John F
I don't think the advertising is that big of deal. It could just be a marketing gimmick to appear to make the device cheaper, thus selling more kobos, thus more people using the Kobo store.
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In that case, why wouldn't they just offer the device at a lower price without the advertising?
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Whereas hacking could make it easier/more likely to bypass the Kobo store. Kobo wants you to use their store, it is another revenue stream for them. The cost of the Kobo is relatively cheap in the hopes of driving more people to the Kobo store.
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Maybe it's because I used to own a Kindle, but Kobo seems to be much more open to hacking and buying/borrowing/downloading through third parties than their competition. Hacking the thing is so bloody easy that a reasonably proficient Unix administrator could figure it out by downloading a firmware update and examining the contents. Similarly, the device can accept protected books from libraries (at a minimum) and likely other vendors. So while Kobo probably prefers that people buy from them and they probably prefer that you use their firmware, they are by no means as restrictive as some of their competition.