Thread: Touch Remove Ads from the special offers edition?
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Old 12-13-2011, 05:30 PM   #31
Xennex1170
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Posts: 355
Karma: 289856
Join Date: Oct 2011
Location: Honolulu, Hawaii
Device: Kobo Touch
Quote:
Originally Posted by David58117 View Post
I admit I have no idea how their profits are earned from the ad enabled units, but I severely doubt it's based on "each and every time a specific units runs a specific ad" - as there's too many ways Kobo can be screwed out of $ on that deal.

It makes 100% more sense to me for the sales figures to be what attracts the advertisers. "We have a product that is in front of blahblahblah many users each day - how much will you pay us to advertise on it?" makes more sense than "Okay - give us money and we'll put you on serial number 472720-794793 for 2 weeks...but your time may be cut off since most users have wifi off and may not connect to our servers in time for your ad run...you can just not pay us for that time, that's cool."

The user paid less by agreeing to purchase an ad supported reader, and indeed that's what they purchased. Once they own it and apply a hack to it, they would be just as guilty as any of us who have ever broke a software agreement (if there is in fact a software agreement somewhere)...and I'm sure pretty much everybody here has at one time or another.

They didn't pay to have to personally view each and every ad,..how would you enforce that? And what about the people who turn their device upside down and ignore them all?
Perhaps the model is similar to Billboard advertising.. It is just there and people can choose to view it or not. The advertisers simply paid for the space. If you remove that ad function of the subsidized device you are in effect tearing down the billboard because it obstructs your view. Or maybe Radio/TV advertising is a better comparison since you don't HAVE to have your TV on. I got it.. If you never want to see ads on your ad supported KT just set the device to NEVER go to sleep or power off. LOL

On another point, I wonder if the ad-subsidized versions since they show ads don't even create image files to be used for sleep and power-off modes. If so even after all that effort to hack it, you may just end up with a KT that just shows the happy face or blank cover whenever it's sleeping or powered-off.
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