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I doubt if it could work economically. But even if it could, I would never use it. I have a Kindle, which gives me a virtual bookstore everywhere I go. Why should I go to a specific place?
More importantly, I'm an introvert. Reading for me is an escape, something I do to get away from the world. It is not a social activity for me. I'm not the Unibomber, I'm capable of socializing, and I actually need to do that from time to time. When I'm in 'socializing mode', I have to face outward, I can't read under those conditions. When I'm in 'reading mode', I'm facing inward and can't handle any distractions.
So for me, anything that could be labelled as 'social reading' is something I would avoid like the plague.
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