I really don't care why they did it, I'm just happy to have a new reader, at a great price, not stuck with one that I would no longer use, and the trade in value basically got me a lighted cover for FREE! I got every thing I needed in one fell swoop in less than 10 minutes.
Quote:
Originally Posted by Hellmark
The $50 off trade in credit started before the drop to $99. Recently they dropped the price to $129, and had the $50 trade in credit launch for the month of December. By doing that, they could have the price be $79.99, the same price as the new Kindle. Also by doing it that way, they'd get a functioning ereader that they could refurbish and sell, or recycle and sell the components on, and generate profit. Basically a way to look eco friendly, appear to price match the competition, and profit.
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