If Kobo is successful at getting ICS and the Vox it would be a major selling point as I doubt the Kindle fire or Nook tablet will make the update with their restrictive software platform. Both companies design their custom UI's with 2.3 and would have to re-do a lot of work (coast) to have the same UI's with ics. Plus, it might improve the Vox's performance .... I know very hypothetical.
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