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I had no qualms about purchasing my Kindle without a physical test drive. I purchase a lot of items the same way on the internet (with some online research, the more expensive the item, the more research). If I don't like the items, I send them back.
I think this early phase of marketing the Kindle is great. There is some mention of it on every book page on Amazon, whether there is a Kindle version of the book or not. I wouldn't be surprised if Oprah ends up adding the Kindle to her favorite things show since she and Bezos seem to be friendly (he's donated a lot of money to her charities).
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