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My Costco (in Danbury CT) some months ago had a Sony in a display case, along with jewelry rather than books or any other electronic devices. Clearly Costco had no idea what the product was. It had been on sale at the nearby Borders but they had stopped carrying it the Christmas before because it wasn't selling. I don't think Sony gave much of a damn about the marketing. At least Amazon is a bookseller. BTW, you would pay for the Kindle on a credit card, so what's the problem in having the charge put on and then removed when you return it?
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