Mass market seems to be going away. What is happening is that on new print runs, we are getting trade format so the publisher can charge more. Also, because it's now in trade and that's the cheapest current version, the eBook price goes up. So where we had the $7.99 MMPB, we now have the $9.99-$14.99 trade. Given agency pricing, the eBook price remains high due to the trick of swapping MMPB for trade. This is very sleazy and should not be allowed. But it is and they get away with it. Trade needs to go away except when warranted. In most cases, it's not warranted. It's just there so publishers can charge more for paperback books and eBooks.
When publishers started switching to trade, they said it's what the customer wanted. That's BS. The customer does not want to get ripped off.
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