Quote:
Originally Posted by GeoffC
They ought to have people at the end of telephone lines / e-mail inboxes, and these persons need to have an empathic nature...
|
Of course, the need the resources (people) to do the support. Also, they should not confuse support with customer service. But, having procedures in place, and monitoring response times and resolution times is the only thing that off-sets the easy stuff being handled first and the hard stuff being ignored.
I read and article about Zappos customer service:
http://discussionleader.hbsp.com/tay...ployees_t.html
I tell you, that is how you get raving fans. You don't need a perfect product, good enough is ok. But, if you have the best, most out standing customer support the word of mouth and good will is the kind of marketing you could never afford... and providing excellent customer service is much cheaper than marketing and advertising is.
BOb