Just out of interest, in the big build up to the spend-fest that's Christmas, has anyone seen any big /prominent ad's for the Sony T1 ? I don't think I've seen even one.
Here in UK, kindle ad's stick in yer eye from all angles, and any number of retailers, and recently (noticed one this a.m.) Kobo is saying "buy me" in the national press with 1/3 page adds (£9.99 & £69.99 both wifi as far as I could make out - not a great ad-reader) courtesy of W. H. Smiths.
As I said, I don't usually notice/take-in ad's, and can't remember the last time I was swayed to reach for wallet because of one for anything, but I can't help think that simple public exposure or brand recognition might be a plus, especially at this impulse-time of year.
