Thread: UK: Asda goes dirt cheap on Kobo e-reader
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Old 12-07-2011, 11:56 AM   #6
Suzanna
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Join Date: Sep 2010
Location: Toronto
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Quote:
Originally Posted by lecoeur View Post
I guess WHS will hope that the new Asda kobo buyers will buy books from the WH Smith site.
http://www.thebookseller.com/news/w-...kobo-move.html
Actually, they don't even need to buy the books from the WH Smith site. According to an article I read, one of the concerns of having WHS customers redirected to the Kobo bookstore when purchasing an ebook was that in future customers would go directly to Kobo. For that reason, when the partnership deal was struck between WH Smith and Kobo, it was agreed that a percentage of *all* ebook sales in the UK will go to WH Smith.
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