It seems to me that the OP is probably storing their Kindle naked in their bag. They probably got the idea from watching those TV commercials where people put naked Kindles in drawers with loose jewelry or in their back jeans pocket; or perhaps it's just ignorance.
You need a a cover for your Kindle. Maybe not a thick, zippered neoprene case, but a cover nonetheless. My wife and I have Kindle 2's and we've only ever had one problem each with our own Kindles, and hers had nothing at all to do with the screen.
My mother, on the other hand, put her K3 in her purse naked for a couple of months and lo and behold, the screen cracked twice. What a surprise. If you don't have a cover for your device, you should expect it to get damaged.
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