Quote:
Originally Posted by afv011
That sounds awfully high to me. I worked for a mobile phone company for a while, and one of our products was less than stellar and we got about 2% returns - and that was way more than we were used to.
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Difference is, with phones, you're contracted into it, and in order to switch phones you have to often extend your contract. Some people, unless their is a problem will deal with a phone they don't care about due to that.
Now, if there is no contract issues, people will return things far more often, even if there is nothing wrong with it. If they get two of them as gifts, they'll return one. If they get one, and something like better, they'll return it. If it is something they didn't want, they'll return it. If they buy it and it doesn't live up to their expectations, they'll return it, etc. When ever they are not entirely happy with something, and can return it without losing money, they'll do so.