Quote:
Originally Posted by carld
Not being privy to their meetings I can't say what their rational was for certain, but from what I read it was hoped that higher ebook prices would cause HC buyers to stay HC buyers. I don't have any idea if it worked or not.
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It hasn't.
Between Sept 2010 and Sept 2011, hardcover sales dropped by 18%, and ebook sales doubled. MMPB sales dropped by over 50%.