Did you guys read the comments?
A helpful commenter linked to an SEC correspondence with Amazon and their responses. I didn't bother reading the whole thing, but there is a part that seems to contradict what Amazon keeps insinuating about Kindle sales.
Here are some quotes (emphasis is mine).
SEC:
Quote:
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Please tell us the significance of Kindle e-reader revenues and gross profit to your financial results. Please also tell us why Kindle e-reader is similar to other products included in the electronics and other general merchandise group and should not be separately disclosed.
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Amazon:
Quote:
Sales of the Kindle e-reader device were not material to net sales or gross profit in 2010.
[...]The Kindle e-reader shares a similar customer base to other consumer electronic devices that store and present digital content [...] And in fact, many of these devices can be used to access the same digital content available on the Kindle e-reader.
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