MobileRead Forums - View Single Post - CNN: How many Kindle Fires are being returned to Amazon?

SteveEisenberg · 12-04-2011, 08:30 PM

I just did a web search to find out what the normal return percentage is in retail. I didn't find anything really authoritative, but, according to this, between 8 and 11 percent is normal:

http://www.quora.com/What-percentage...-store-credits

If you believe the CNN method of estimating returns makes sense, the Kindle Fire is perhaps at the high end of this range. Or it could even be in the middle.

But I still think they have an interesting metric.

5 Star to 1 Star Ratio:

Fire: 1,800 - 513 (3.5 to 1)

Touch: 284 - 76 (3.7 to 1)

K4 Non-Touch: 1,091 - 84 (13 to 1)

K3: 24,840 - 1,308 (19 to 1)

K2: 11,518 - 1,397 (8.2 to 1)

Original Kindle: 4,739 - 558 (8.5 to 1)

While there are other ways to run the numbers, it does look like touch screen owners are, on average, less happy.

I'm sitting here very happy besides the most loved Kindle of all, the K3. Not least of all because I just found some good ammo for the next touch vs. keyboard thread

12-04-2011, 08:30 PM	#29
SteveEisenberg Grand Sorcerer Posts: 7,445 Karma: 43514536 Join Date: Jun 2008 Location: near Philadelphia USA Device: Kindle Kids Edition, Fire HD 10 (11th generation)	I just did a web search to find out what the normal return percentage is in retail. I didn't find anything really authoritative, but, according to this, between 8 and 11 percent is normal: http://www.quora.com/What-percentage...-store-credits If you believe the CNN method of estimating returns makes sense, the Kindle Fire is perhaps at the high end of this range. Or it could even be in the middle. But I still think they have an interesting metric. 5 Star to 1 Star Ratio: Fire: 1,800 - 513 (3.5 to 1) Touch: 284 - 76 (3.7 to 1) K4 Non-Touch: 1,091 - 84 (13 to 1) K3: 24,840 - 1,308 (19 to 1) K2: 11,518 - 1,397 (8.2 to 1) Original Kindle: 4,739 - 558 (8.5 to 1) While there are other ways to run the numbers, it does look like touch screen owners are, on average, less happy. I'm sitting here very happy besides the most loved Kindle of all, the K3. Not least of all because I just found some good ammo for the next touch vs. keyboard thread Last edited by SteveEisenberg; 12-04-2011 at 09:56 PM.