I wouldn't be surprised if the Fire had a slightly higher return rate than typical. For one, I get the impression that a lot of people who were on the fence about one pre-ordered anyway - because that's the best way to see if it's something that works for you, *and* because it avoids the risk of it selling out so close to Xmas.
But I also think that - based on the reviews - the device wasn't as polished as it could have been. I mean, yeah, it's unrealistic to expect that you can get a $200 iPad. But it's not unrealistic to expect a non-laggy user interface or things like an external volume button. (I don't know whether the software issues may have been improved by the latest patch). And I think these problems did disappoint some people, particularly based on their experiences with the e-ink Kindles, which, while far less capable than an iPad, are very well made for their use cases.
Having said all of that, though, CNN's attempt to divine the return rate by looking at reviews is ludicrously bad.
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