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Originally Posted by JDK1962
While I can readily believe this for mid-list authors (if I'm totally unfamiliar with an author, I'm unlikely to take a flyer on their book just because it's $0.99), I wonder if this would be the case for a marquee name like Bradbury.
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I know what you're saying. Bradbury is clearly in a top tier, although our results were in one case for Ben Bova, who's fairly well known in hard SF.
Of course, I've heard many readers say they will take a risk on a $.99 title from an unknown author, and that's the basis of many authors pricing their work there. But as you say, readers may not actually do that.
I suspect -- or would hope! -- the major publishers do a lot of testing on optimal pricing. The fact that they price books higher rather than lower, as a general rule, makes me suspect they also see a similar elasticity trend.