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The best way to promote your work in a foreign country is being successful in your own. Seriously, nobody will want to read your books in Spain or Italy if nobody reads you in your country.
Everybody is paying attention to the ebook market in English (it's the strongest by far). John Locke, the guy who sold a million ebooks on Amazon, is being published in Spain by a major publishing house. So, for now, focus on your own market.
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