Quote:
Originally Posted by Lazybones
The e-book should be a buck or two, certainly not $10. I just made a long post about the "long tail" pricing model in the Pricing thread, and won't repeat it here; suffice it to say that electronic distribution makes deep discounts for older titles a very useful and economically desirable model. For a book like this, which has about a kajillion used copies out there, I don't see the logic of a $10 e-version. I bet if the e-book was $1 they'd sell 50x as many copies, and everyone in the chain would make more money. Certainly I'd grab a copy just for the nostalgia version alone, even though I have a paperback copy on my bookshelf at home.
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S&S should have tried an experiment: releasing the e-book of
Fahrenheit 451 at $9.99, and on the same day, releasing the e-book of
The Illustrated Man or
Something Wicked This Way Comes at $0.99. Then at the end of a month, see which one has returned more money to them.
Maybe they'd learn something about backlist pricing. Or have some actual evidence for their current pricing policy. Because trying to price something at $9.99 when the paperback is available for $0.01 seems kinda stupid to an ignorant layman like myself.