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Using 90% of the 13.3% one-star reviews as rough measure, this suggests that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.
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Source
It's a guesstimate by CNN, but if they're on the ball park, that's very high. I wonder if people are buying the Fire on the assumption that it is a full blown tablet (i.e., a cheap iPad), and not an enhanced eReader.