Quote:
Originally Posted by cstross
If you try to get a big publishing conglomerate to set up its own ebook direct sales arm and sell straight to the public, you will run into internal opposition from Legal ("but what about our contracts?!?"), from Marketing ("we don't know how to sell things this way!"), from Sales ("this is going to put us out of a job if it works -- how do we deal with it?"), from Production ("you want us to do *what*?") and so on, all the way down the line.
|
Those are people problems, not technical issues. If there was an edit to do it, it would be done.
The technical aspect is certainly simple. Most anyone with some sense could set up an eCommerce web site within a week using off the shelf software and services.
As a developer I could set up a custom eCommerce site in less than a month leverage alot of off the shelf (open source) stuff.
So, maybe I should restate, a publisher setting up to sell eBooks directly to the end consumer would be simple... but not easy.
My point it, it is certainly doable.
BOb