[kjk]

Originally Posted by SCION

I hope they can tough it out against Amazon. We need brick and mortar bookstores.

Reuters thinks it will be a tough fight:

But for all its quick success, Barnes & Noble is up against a formidable, deep-pocketed rival whose strategy often entails undercutting competitors on price. In September, when Amazon launched its Kindle Fire tablet, it also slashed prices on other Kindles.

At the same time it introduced the Nook Tablet last month, Barnes & Noble cut prices on other Nook devices. Interim Chief Financial Officer Allen Lindstrom acknowledged on a call with Wall Street analysts Thursday that the price cuts ate into margins in the second quarter.