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The projection is for sales of about 2.3 million units over 2-3 years, and for readers buying 12 books per year on average.
That's less than 1% of the total functionally literate US population. And, lest we forget, folks who read 12 books per year are high up in the top quartile of that population -- who average <em>one</em> book per year (with the top 1% probably accounting for 30-45% of all book consumption).
So, this sales projection is probably achievable. But it's not terribly promising, either.
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