MobileRead Forums - View Single Post - Analyst predicts $750M worth of Kindle sales by 2010

cstross · 05-19-2008, 08:26 AM

The projection is for sales of about 2.3 million units over 2-3 years, and for readers buying 12 books per year on average.

That's less than 1% of the total functionally literate US population. And, lest we forget, folks who read 12 books per year are high up in the top quartile of that population -- who average <em>one</em> book per year (with the top 1% probably accounting for 30-45% of all book consumption).

So, this sales projection is probably achievable. But it's not terribly promising, either.

05-19-2008, 08:26 AM	#7
cstross Cynic Posts: 86 Karma: 514 Join Date: Jul 2007 Location: Edinburgh, Scotland Device: Lots, started with a Psion 3 circa 1998	The projection is for sales of about 2.3 million units over 2-3 years, and for readers buying 12 books per year on average. That's less than 1% of the total functionally literate US population. And, lest we forget, folks who read 12 books per year are high up in the top quartile of that population -- who average <em>one</em> book per year (with the top 1% probably accounting for 30-45% of all book consumption). So, this sales projection is probably achievable. But it's not terribly promising, either.