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Actually, if you build websites in that past, you have a big advantage. Most ebooks nowadays are based on or contains (x)HTML and CSS. The biggest question is usually getting your document to good HTML. Word is mediocre to say the least. Unfortunately most conversion programs deliver horrible code. Usually not their fault, but a result of having to be able to convert almost every possibility.
My 'route' is easy. I finish the document in Word (including styles), convert it to HTML (either via macro of filtered HTML) and then do the post-processing to ePUB in Sigil. If you need .mobi, you can/need to convert the ePUB to .mobi.
Atlantis Word Processor is a nice program, it is featured here and there. I don't use it, but I did test-drive it. I don't use it for some reasons, one of them is macro's... I have several macro's which help me with the e-books and save me a load of time. One big advantage is that it can read Word files and produces a quit nice ePUB.
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