Quote:
Originally Posted by Fbone
Yes, a few publishers can be independent of Amazon. However, over 2000 others still remain. Your established customers may follow you but you will need new customers to survive.
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This. Disintermediation just won't work on a large scale because it would be hugely inconvenient to consumers. It works for Harlequin because the have a well developed market presence: when I was a kid in the 70's, even I knew that my grandmother read "Harlequin Romances," not just romances. And it works for Baen, with their focus on military sci-fi. But, yeah, it won't work a company like HC, with 80,000 new titles every year. I think one of the big six recently closed their online e-book sales presence due to lack of consumer interest.