Quote:
Originally Posted by carld
If you read my posts you'd see that I actually don't buy his analysis on DRM, and even if I did, that doesn't automatically mean I'd think he had ebook cost estimates right. That's just not logical. As it stands, I think he's wrong on both counts, because he's wrong on both, not because he's wrong on one and therefore automatically wrong on the other.
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Given that he has been professionally involved in pretty much every level of publishing, I'm inclined to take his word for it on how the industry works. Have you ever worked in the business?
(As a side note, his numbers are also consistent with my own personal experiencce - 30+ years - in retail. The general rule of thumb is that a manufacturer that wants to stay in business needs to figure out what it costs to produce their product, and give it an MSRP - manufacturer's suggested retail price - of six times that. The exact multiplier varies by industry, lower if the goods are quite expensive, higher for cheaper goods. I've been involved in game publishing, and 10:1 is a bit low there, where print runs are so much smaller, so it seems *entirely* reasonable to me.)