Quote:
Originally Posted by Elfwreck
Not every publisher can follow Harlequin's model, but Harlequin could indeed leave Amazon, take a likely-temporary cut in profits, and just increase their branding efforts to draw customers to their own site instead. Any sharply defined genre publisher with a known demographic of readers could successfully drop Amazon and cater to its core readers instead of competing with the swarm at a larger store.
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Yes, a few publishers can be independent of Amazon. However, over 2000 others still remain. Your established customers may follow you but you will need new customers to survive. That will take some in-your-face marketing which can be expensive.
<sigh> Why does the entire industry (retailer/publisher/customer) make things so complicated?