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Old 11-29-2011, 08:34 PM   #11
Andrew H.
Grand Master of Flowers
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Join Date: Oct 2010
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Quote:
Originally Posted by GreenMonkey View Post
Amazon wants a piece of the publishers' pies.
But so do consumers. And authors.

In fact, it's basically bellum omnium contra omnes.

Publishers want to make money, so they squeeze authors, retailers, and consumers. Authors want to make money, so they squeeze publishers and consumers (they tend to lack direct contact with retailers). Retailers want to make money, so they squeeze publishers and consumers (again, little direct contact with authors). Consumers want to save money, so they squeeze authors, publishers, and retailers.

Publishers are often unhappy with Amazon, because Amazon squeezes publishers harder than they squeeze consumers. So the publishers instituted the agency model, which compelled Amazon and other retailers to squeeze consumers harder. Consumers tend to like Amazon because they tend to squeeze suppliers harder than consumers.
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