Actually the term Pulp originated not from the writing itself but from the poor quality paper that the stories were written on. A lot of the pulp magazines died out during WWII I understand because of course the paper was needed elsewhere. And I imagine a number of the authors were otherwise engaged as well since they were probably in the army etc. Many of the old Classics were 1st serialized in newspapers or magazines before they were printed in book form. Sherlock Holmes for example was one such. And I remember hearing that one old woman died a few hrs after having the last serialized chapter of one of Dicken's books read to her. Stephen King has tried it in e form before. The Plant was his stab at ebook serials in the 90's. He also published the Green Mile in serial format in pbook format.
I think there are always new writers who are considered part of the pulp tradition when they start out and who gain respectability later. It comes down to time. Ebooks are just a new way to do it.
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