People, about the extreme high price in EU, here is what I did : I ordered the iLiad from eBooks.com, I got it for 699$ + 12$ shipping. Four days later, iLiad was at home, and I didn't even have any VAT to pay.
Not sure this is a failsafe solution, but as I live in Switzerland, even if I had to pay the VAT (which I expected to), it was still a lot cheaper as the device bought from irex.com with location set as Switzerland.
It happens that my billing address is in France, so there was some confusion and iLiad was sent to my french address. I was a bit afraid when I opened the package because VAT in France is more than twice as high as VAT in Switzerland, but no, no VAT