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Here's another shot at metaphor - you might call it slogan if you like.
"A Fair Book for a Fair Price"
"A Fair Book" means 1. available, 2. Typo Free, and 3. If there is a typo, you can go to the author/publisher's website and download the correction for free. If they don't have one yet, you provide the mistake to be fixed and you get your money refunded for having to do their work. Simple as that.
"A Fair Price" means never more that the cost of a MMPB. Ever.
And if the product is not available, no whining and sueing pirates who do put it out there. Get It Out There Yourself! THEN you have the moral grounds to sue.
Maybe an organization to support the idea. But don't worry, the big 6 publishers will never let it happen....
Sorta like the Union Label of years ago...
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