Definitely call customer support.
This brings up something that everyone may want to consider. A 2-Year Square Trade Warranty. They have a lifetime feedback on Amazon of 97% Positive from 23,000 + customers. 4.8 stars from 10,000 + customers in the past 12 months.
http://www.amazon.com/gp/help/seller...=A1B45FIBP2TU2
SquareTrade has an A+ rating with the Better Business Bureau.
http://www.bbb.org/greater-san-franc...cisco-ca-35878
I'm not trying to sell anybody on anything, but this is a relatively inexpensive way to protect your investment beyond the 1 year Amazon warranty. It includes Accident Protection. I'm sure Amazon is not going to replace your Fire if you drop and break it.
SquareTrade warranties can be purchased on Amazon's website. Check out the review from James Maynard.
http://www.amazon.com/SquareTrade-Wa...2408915&sr=8-5