This is the thing - the second you start comparing the Kindle Fire to the iPAD, it is going to lose. Probably the ONLY thing about the Fire that is superior to the iPAD is the price. Some might add the 7" form factor in there, but as soon as Apple comes out with a 7" iPAD, the Fire will probably lose again.
So again this is what we have
Amazon ecosystem (which is growing daily)
If you want to do a review, you need to review it against devices with similar types of features and a similar price point. I'm really not interested in hearing (again) that it isn't an iPAD. We all know that it isn't an iPAD.