I am curious to see what you think of your Fire, in comparison to the Vox. Looks like there's a lot of happy campers over on the Kindle forum - moreso than the unhappy ones.
I think one of the biggest differences between Amazon and Kobo is the customer service. I've seen multiple people post that Amazon is really prompt in taking calls and solving issues over the phone. This would translate into a product that is very user friendly (despite its obvious shortcomings...

) and make it much more gift-worthy
I'd sure love to get my hands on one to have a look!